IKEA needed to convince Poles to ditch their Communist-era kitchens for a modern alternative. My first TV commercial.


Eurobest: Film Finalist

Featured on The Reel

Effie Awards: Film Bronze



After the spot aired, IKEA Poland had the largest sales increase in Europe for the promotion.



Director: Mikko Lehtinen

Writer: Mike Lars White

Art Director: Kuba Zielecki

CD: Martin Winther

ACD: Lukasz Witkiewicz, Leszek Ziniewicz

Agency: Leo Burnett Warsaw