After the spot aired, IKEA Poland had the biggest sales increase in Europe for the promotion.

 

HONORS:

Eurobest: Film Finalist

Featured on The Reel

Effie Awards: Film Bronze

 

CREDITS:

Director: Mikko Lehtinen

Writer: Mike Lars White

Art Director: Kuba Zielecki

CD: Martin Winther

ACD: Lukasz Witkiewicz, Leszek Ziniewicz

Agency: Leo Burnett Warsaw