• Directing
  • CD/Copywriting
  • Published Writing
  • About
Mike Lars White

Director/Creative Director/Copywriter

  • Directing
  • CD/Copywriting
  • Published Writing
  • About
 

Google Cloud

If you had decades of NCAA data, what questions would you ask? In conjunction with Eleven Inc’s Cannes-winning TV campaign that used Google AI to make real-time predictions during March Madness (Adweek / Ad Age / TechCrunch / Forbes), I was brought on to build out the social media and print, plus create a short documentary profiling the partnership.

 

Netflix

The show: Mad Men.

The media: Instagram memes.

 
 

(and for a different show)

 

Tubular Labs

Tubular is a ratings company that measures global, cross-platform performance of social video – used by clients like Vice, A&E, Buzzfeed, Viacom, Mattel, and Red Bull. I was hired to work as Tubular’s first creative director and copywriter, helping create a new voice for the brand – new website, new mission statement, new brand video.

confidence comes from clarity.png create what's next 1132.png video eco 417.png help brands matter 1141.png
 
 

Coca-Cola Brands

From that time I was flown to Atlanta to work on an entire floor dedicated to social media.

 
 

TD Ameritrade

Serious traders only. Banner ads for TD Ameritrade’s thinkorswim trading platform.

 

Pandora Live

Teaser trailers for Spectrum presents AJR powered by Pandora. The full show aired on Pandora Live on August 26, 2021, followed by re-air the next day on TikTok Live.

 

Pandora Times Square

Sometimes the goal of a Times Square billboard is to get the artists to Tweet (or TikTok) about it.