If you had decades of NCAA data, what questions would you ask?

In conjunction with Eleven Inc’s Cannes-winning TV campaign that used Google AI to make real-time predictions during March Madness (Ad Age / Creativity / LBB / TechCrunch / Forbes), I was brought on to build out the print & social media and create a short doc about the new partnership.

Print ads ran in the New York Times, Sports Illustrated, and the Wall Street Journal —

Social media flowed off the March Madness launch spots, directing followers to learn more about the AI science behind it all —

For the documentary project, we flew to NCAA HQ in Indianapolis and Google’s Seattle office to interview athletic directors, sports nuts, and data heads from both sides of the partnership.

:15 doc teasers —