How do you conceive of and "write" a mini-documentary about the Google Cloud / NCAA partnership when nothing much has happened yet? I had to learn fast. (And got to guest direct one of the shooting days.)


Director: Gandja Monteiro

Writer/Creator: Mike Lars White

AD/Creative Director: Tom Zukoski

Group Creative Director: Chad Leitz

Producer: Ilene Kramer

Editor: Bruno Toré


Print ads ran in The New York Times, Sports Illustrated and The Wall Street Journal.


Illustrator/AD: Fabio Benedetto

Writers: Mike Lars White / Dominic Haury

Group Creative Director: Chad Leitz

Agency: Eleven Inc.