Cheetos wanted to transition to a more family friendly brand of humor.
Time to bribe a hotel worker.
If you had decades of NCAA data, what questions would you ask?
In conjunction with Eleven Inc’s Cannes-winning TV campaign that used Google AI to make real-time predictions during March Madness (Adweek / Ad Age / TechCrunch / Forbes), I was brought on to build out the print & social media, plus create a short documentary profiling the partnership.
Sometimes the goal of a Times Square billboard is to inspire the artists to Tweet about it. To date, the campaign has accumulated over 1 billion impressions from Times Square and artist social shares, and aired over 150 creatives (and counting).
Role: Writer
My first ever “improv” script for famous musicians. Pandora Live: Countdown to the GRAMMY Awards featuring Haim, Brittany Howard and CHIKA aired online March 11th, 2021, but you can watch the pre-show bumpers, case study, and full show screen-record right here.
Part of Pandora’s Webby-nominated campaign to bring artists straight into fans homes at a time when artists couldn’t perform live.
Press: The Telegraph, Rolling Stone
Role: Creative Lead / Writer
Tubular is a ratings company that measures global, cross-platform performance of social video – used by clients like Vice, A&E, Buzzfeed, Viacom, Mattel, and Red Bull.
I was hired to work as Tubular’s first creative director and copywriter, helping create a new voice for the brand – new website, new mission statement, new brand video.
Giant thanks to head-of-brand Orit Peleg for bringing me aboard and guiding the ship. To Digitas for the new logo and look, Unfold for the web design, and Gentlemen Scholar for the goats 🐐🐐🐐🐐.
Press: AdExchanger, TV[R]EV, MarTech
DiGiorno wanted to capitalize on the ultimate frozen pizza-baking occasions throughout the year – from March Madness, the World Cup, and Wrestlemania to the Oscars and the Golden Globes. Spoiler alert: DiGiorno steals the spotlight, every time.
Role: ACD/Copywriter
The brief: XFINITY spokesperson Dennis Farina must rip apart competitor AT&T U-verse’s latest claims. Shot on 35mm at Paramount Studios — in one take.
:60 radio spot featuring Selma Blair (directed by Mike)
Campaign for a leading brand of European insecticide.
The Clio Awards: Press Bronze, The One Show: Press Merit, Ads of the World: Gold
The show: Mad Men.
The media: Instagram memes.
As part of a series of online shows created in partnership with Spectrum, I was brought in as creative lead and writer for an intimate show with a quirky band called AJR. We decided to tailor the show to their unique sensibilities – letting them perform and tell stories as onlookers walked by on the sidewalk outside, with a little game of Jumbo Jenga to raise the stakes. Aired 8.26.21 on live.pandora, 8.27.21 on TikTok LIVE.
Role: Creative Lead / Writer / Concept
Singer and actor Coco Jones takes over Xfinity Awesome Beats, sharing what’s exciting her most in today’s music scene, who she’s learning from, what new trends she’s noticing, and how it all factors into the music she creates.
Role: Writer
IKEA needed to convince Poles to ditch their Communist-era kitchens for a modern alternative. My first TV commercial.
Eurobest Finalist, Effie Awards Film Bronze, Featured on The Reel
In 2022, the American Heart Association partnered with Pandora to transform their annual Red Dress Collection event into a hybrid live+virtual concert reaching more women than ever before. Featuring an animated survivor story, plus performances and conversations from Kelly Rowland and Lauren Spencer-Smith. Aired 5/4/22 on Pandora LIVE, 5/6/22 on TikTok LIVE.
Role: Creative Lead / Writer
Colombian superstar Sebastián Yatra performs in a completely unique virtual world powered by XR technology and Verizon 5G, featuring in-depth Q&A with SiriusXM’s Marisol Vargas.
Role: Writer
We won IKEA's business with this idea, then produced the campaign using a deliberately "low budget" feel to play off the ridiculously positive voiceover. Voted “Campaign of the Year” by Polish journalists.
Cannes Lions Film Shortlist for "Faktum” & "Beddinge," Golden Watch for the Campaign: Golden Drum Festival
TD Ameritrade needed demo films for their thinkorswim trading interface. We proposed television spots instead, client said yes, and they ended up being TD Ameritrade’s best performing ads on CNBC ever.
Voiceover: Matt Damon
The Volunteer Center of Poland (Wolontariat) needed to expand their volunteer base as well as spread the word to people in need.
Campaign featuring 5-time World's Strongest Man Mariusz Pudzianowski. And me (brief cameo).
Cannes Lions: Cyber Shortlist, Epica Awards Cyber Silver, Shots Grand Prix: Top-50 Awarded Website in the World, Epica Awards Film Bronze, Effie Awards Bronze for the campaign
From soft drinks to streaming platforms, frozen pizza to artificial intelligence, a highlight reel of my work in social.
