We won IKEA's business with this idea, then produced the campaign using a deliberately "low budget" feel to play off the ridiculously positive voiceover.
After the campaign hit, people across Poland began filling up Internet forums with their own "Better Living" stories. Then The Szymon Majewski Show (like Poland's Tonight Show) used the IKEA "Better Living" format to make fun of a corrupt politician. The campaign took home a Golden Watch at the Golden Drum Festival, two Cannes Shortlists, and was voted "Campaign of the Year" by Polish Journalists.
Cannes Lions: Film Shortlist for "Faktum"
Cannes Lions: Film Shortlist for "Beddinge"
Golden Drum Festival: Golden Watch for the Campaign
Voted "Campaign of the Year" by Polish journalists
Director: Sebastian Panczyk
Writer: Mike Lars White
Art Director: Kuba Zielecki
Creative Director: Martin Winther