• Directing
  • CD/Copywriting
  • AI
  • Published Writing
  • About
Mike Lars White

Director/Creative Director/Copywriter

  • Directing
  • CD/Copywriting
  • AI
  • Published Writing
  • About

It bakes in its own PAAAAN! #CrispyPanPizza pic.twitter.com/6FJ3kUMYTl

— DiGiorno (@DiGiorno) August 30, 2017

A Crispy Pan Pizza with perfectly caramelized crust can never be defeated! #DiGiornoNotDelivery pic.twitter.com/WCig8zwXMN

— DiGiorno (@DiGiorno) April 11, 2018

Introducing...CRISPY PAN PIZZA! #DiGiornoNotDelivery pic.twitter.com/JYAC5rlmDX

— DiGiorno (@DiGiorno) February 28, 2018

The easiest way to win is having Crispy Pan Pizza baked fresh from your oven!#DiGiornoNotDelivery pic.twitter.com/XvRdfp7oZl

— DiGiorno (@DiGiorno) June 11, 2018
 

Making its way to the ring, the new #CrispyPanPizza from @DiGiornoPizza! #ad pic.twitter.com/Is5RiCfN8K

— WWE (@WWE) November 17, 2017
 

Crispy Pan Pizza = The Gameday Gamechanger pic.twitter.com/SdXwf8mkKb

— DiGiorno (@DiGiorno) January 11, 2018

The #CrispyPanPizza moment you've all been waiting for! pic.twitter.com/vSecnUjGFZ

— DiGiorno (@DiGiorno) September 12, 2017
 
 
 
 

Pandora/SiriusXM

Including cultural campaigns, station takeovers with exclusive artist commentary, and Awesome Beats in partnership with Xfinity. Will always cherish my time at Pandora – great brand, great people.

 
 
 
 

Pandora Live

Teaser trailers for Spectrum presents AJR powered by Pandora. The full show aired on Pandora Live on August 26, 2021, followed by re-air the next day on TikTok Live.

 

Google Cloud

If you had decades of NCAA data, what questions would you ask? In conjunction with Eleven Inc’s Cannes-winning TV campaign that used Google AI to make real-time predictions during March Madness (Adweek / Ad Age / TechCrunch / Forbes), I was brought on to build out the social media and print, plus create a short documentary profiling the partnership.

 

Netflix

The show: Mad Men.

The media: Instagram memes.

 
 

(and for a different show)

 

Coca-Cola Brands

From that time I was flown to Atlanta to work on an entire floor dedicated to social media.

 
 
smartwater social post.png
feeling cool and crisp.png
season after season.png
 

Pandora Times Square

Sometimes the goal of a Times Square billboard is to get the artists to Tweet (or TikTok) about it.