Cheetos wanted to transition to a more family friendly brand of humor.
Time to bribe a hotel worker.
If you had decades of NCAA data, what questions would you ask?
In conjunction with Eleven Inc’s Cannes-winning TV campaign that used Google AI to make real-time predictions during March Madness (Adweek / Ad Age / TechCrunch / Forbes), I was brought on to build out the print & social media, plus create a short documentary profiling the partnership.
Sometimes the goal of a Times Square billboard is to inspire the artists to Tweet about it.
Campaign for a leading brand of European insecticide.
The Clio Awards: Press Bronze, The One Show: Press Merit, Ads of the World: Gold
Tubular is a ratings company that measures global, cross-platform performance of social video – used by clients like Vice, A&E, Buzzfeed, Viacom, Mattel, and Red Bull.
I was hired to work as Tubular’s first creative director and copywriter, helping create a new voice for the brand – new website, new mission statement, new brand video.
Giant thanks to head-of-brand Orit Peleg for bringing me aboard and guiding the ship. To Digitas for the new logo and look, Unfold for the web design, and Gentlemen Scholar for the goats 🐐🐐🐐🐐.
Press: AdExchanger, TV[R]EV, MarTech
The brief: XFINITY spokesperson Dennis Farina must rip apart competitor AT&T U-verse’s latest claims.
Shot on 35mm at Paramount Studios — in one take.
The show: Mad Men.
The media: Instagram memes.
We won IKEA's business with this idea, then produced the campaign using a deliberately "low budget" feel to play off the ridiculously positive voiceover.
Cannes Lions Film Shortlist for "Faktum” & "Beddinge," Golden Watch for the Campaign: Golden Drum Festival, voted “Campaign of the Year” by Polish journalists: KTR Polish Advertising Festival
IKEA needed to convince Poles to ditch their Communist-era kitchens for a modern alternative. My first TV commercial.
Eurobest Finalist, Effie Awards Film Bronze, Featured on The Reel
TD Ameritrade needed demo films for their thinkorswim trading interface. We proposed television spots instead, client said yes, and they ended up being TD Ameritrade’s best performing ads on CNBC ever.
Voiceover: Matt Damon
The Volunteer Center of Poland (Wolontariat) needed to expand their volunteer base as well as spread the word to people in need.
Campaign featuring 5-time World's Strongest Man Mariusz Pudzianowski. And me (brief cameo).
Cannes Lions: Cyber Shortlist, Epica Awards Cyber Silver, Shots Grand Prix: Top-50 Awarded Website in the World, Epica Awards Film Bronze, Effie Awards Bronze for the campaign